Strike out at the wedding in the Chinese market to be self-funded enterprises

The only company listed on the wedding company - Japan Hua Depei wedding Limited. Beginning this year, from the current 30 in China, expand cooperation in the wedding hall to 50 or so. Improve the company's major markets in China, the wedding of the system. Coincidentally, the Japanese wedding planning another big brand, "Morocco can be" is also the wedding market in Shanghai last year, occupying 10% of the share. According to the company related parties, the company in the next 5 years will continue to increase investment in the Chinese market in 2010 sales in China accounted for two percent of total sales goals. In addition, according to industry sources, two well-known Japanese BestBridal and WorldBridal Wedding Services wedding service market in China is also eager. "Happiness" Business Opportunities huge wedding industry, China Social Work Association Board (hereinafter referred to as "marriage Commission") approved the establishment of the Chinese Ministry of Civil Affairs of the domestic wedding industry, management and guidance agencies. On many Japanese wedding companies wedding get together to enter the Chinese inland market, marital Authority Director-General Shi Kangning on "Modern Enterprise News," Introduction: "Although the birth rate has remained low because Japan, the new registration of marriage dropped as a result of shrinkage of the wedding market, but the key factor to attract them to China, or nearly 4 years, the rapid growth of the wedding market in China. " According to Commission data show that marriage, married couples across the country each year nearly 10 million pairs, only 14 million in Beijing alone in 2006 -15 million couples registered to get married. Married people are willing to put their savings of 31% for wedding-related spending. Wedding day every year because of consumer generated close to 3,000 billion. Only the wedding day in Beijing last year spent over 40 billion yuan, the total GDP contribution of 1.9 ‰. Married couples for each of the cities the average consumption of 80,000 -20 million. "It has become a focal point, including wedding wedding supplies and services, household goods, honeymoon travel, insurance and real estate new car, more than 60 industry 'happy' industry." Shi Kangning said. Modern wedding couple on the pursuit of material and cultural change is this "happiness" based on the rapid development of the industry chain. Beijing Ministry of Du Jingli Lowe wedding photography wedding to the "Modern Enterprise News" introduced the Road, in the last century 90's, the majority of new people and also to take wedding photos at home, in marriage the two main. However, in recent years, with the acceleration of the pace of urbanization, living standards, the couple are already 88.40% need to take wedding photos; 49.14% wedding company plans to ask for their wedding; 78.74% to the restaurant for wedding preparations ; 36.83% for the bride to buy wedding; 67.66% will arrange for honeymoon travel. Meanwhile, the wedding culture is also innovation. According to report, in around 2004, Beijing has been pioneered in the box printed on the new wedding wedding candy, when open for business since August, allowed to make the creative ideas of 80 million. Dujing Li said that the marriage front of the hotel with the "happy" word style has not changed for decades, if someone designed a novel and unique "happy" word products, a dollar one, the market will not be small. "Although China's consumption has reached 300 billion yuan wedding, but will usher in the wedding industry in the late 80's, baby boomers crowd of marriage, according to our forecasts, wedding spending is expected to double again on this basis. Future 5-year harvest year is the wedding industry, wedding agencies should be prepared for the wedding to explore the depth of the economy. "Shi Kangning analysis pointed out. Development of fatigue and lack of standards Great business opportunities and needs compared to the wedding industry in terms of industrial scale, service level and brand appeal, but also far from satisfying consumer demand. Survey shows general satisfaction of the wedding said the only about 10%. This disorder in the wedding market development and huge industrial chain in sharp contrast. According to Beijing, who declined to name the industry, the Beijing market is up 276 wedding companies, and licensed and can provide the wedding service agencies about 60 or so, but in fact can guarantee long-term formal wedding business services only about 30, which truly a brand, a certain scale and strength of the large wedding service only 10 or so. Most wedding services company operating in a "chipping away" stage, there is not a specification and the current industry standard, resulting in many problems the wedding market. More seriously, the wedding's security can not be guaranteed. Beijing, Mr. Lee attended in 2005 when a friend's wedding, when the ribbon leads to jet out of Mars, the scene will burn the bride and groom. It is because of the lack of unified management ribbon production standards, coupled with the color paper is the "three noes" products, so after the accident could not find those responsible. I understand that the ribbon in a foreign country generally referred to as fine chemical products such aerosols include dangerous goods, its production and sales have strict management. Shi Kangning made a detailed investigation of the wedding market, pointed out that although China embarked on market-oriented wedding service for 15 years, but development has been very slow. In addition to Shanghai, Hangzhou and other coastal cities and Beijing, Chongqing and other major cities, most cities have not formed on the scale, can provide a full range of professional wedding companies wedding services, wedding services still remain in the photographic, video, floats, bridal wedding dress rental and other primary stage, by different enterprises, prices vary widely, basically there is no standard. As the wedding industry on the lack of communication between enterprises and downstream integration, conflicts, and the service a single species, the service is not standardized, has seriously hampered the development of wedding services. In addition, the lack of systematic, standardized management, China's wedding service good and the bad, quite a mixed bag, a considerable part of the wedding companies are operating without a license, and most of the wedding host, without qualification, of which a considerable number of part-time amateurs are also there is wild speculation, "soft" kill your knife and so on. Besides the lack of standards and management, the lack of innovation is also constrained development of the company's bottleneck in the formal wedding. It is because of the lack of innovative ideas the industry and services was a result of cheap low-quality vicious competition. Industry experts have predicted that the future will show a professional wedding industry development trend, the coexistence of a variety of institutional structure will lead to more competition. Shi Kangning that, on the whole, the domestic market, wedding services, though strong, but the whole industry is still in its infancy, but the standard of the company a lot of confusion, regional, lacking the scale of the professional wedding service companies and market influence of the well-known brands , difficult to match the strong market demand, which is foreign to the high-quality wedding services provide ample space. Future "'industry standards, the powerful combination' is basically the wedding industry is facing a huge domestic market and the mainstream of foreign pressure." Shi Kangning said: "The current marriage Ministry of Civil Affairs Authority has accepted the commission, is developing a specification, which involves all aspects of the wedding industry, including standards, assessment, security and many other aspects. I think the development and introduction of this standard, the implementation will promote the development of our entire industry is conducive to the healthy development of the industry. " The past two years, "powerful combination" also mushroomed in various parts together. Wedding etiquette Fujian Fu Xing Zhu He is responsible for marketing the "modern enterprise in China Daily" said: "We are currently working through local associations, and dozens of wedding-related industry associations to contact, in consultation with their own organizational strengths for the formation of a chain to these industries through to form a wedding platform. " He also introduced, has been found in the streets of Fuzhou, specializing in wedding of "candy" store. Such a "candy franchise" is first tried to wedding services and rum industry alliance to jointly develop the market in the form. Present form relatively smooth operation, has been accepted. Next we will and Decoration Association, the Furniture Association, Association of Tourism cooperation, ways to use candy these related industries are integrated in a terminal. At the same time, a wedding company in Shandong launched the "one-stop" service to this model to the extreme. With drinks, hotels, wedding cars, flowers, wedding presided over the scene layout and other related businesses to sign a cooperation agreement cheap, and if there are new people to find the company, is equivalent to find all the other companies. "All companies partially or completely around the theme of the wedding consumer, product and service as a link with value added features to form a strategic network of chains, it belongs to the demand for products and services combined with pull chain, and a variety of products and services. The formation of a chain between the various services, businesses share resources, has become a trend. "Shi Kangning affirmed this. "The shortage of capital strength for some businesses, and take the characteristics of operation is based on the country road." Shi Kangning explains: "If pre-marital counseling for couples before marriage to provide a comprehensive counseling to help couples build ' beautiful wedding from beginning a better life 'concept. In addition the network for new build' network love nest ', can make the new process to see the wedding video and wedding photos and relive their wedding scene, but also allow the relatives can not attend the wedding Friends through the network to watch the scene, and so married couples. "